We match the right creator to the right product for the right brand. We test your offer until one pays back fast, then scale it before anyone copies it.
Jessica & ClintMade by Creators
20 minutes · if we can't win for you yet, we say so
What changed
AI made ad creative cheap for every brand at the same time. Your competitors have the same tools, watch the same videos and use the same UGC apps. More ads keep you in the game. They don't win it.
"Five years ago, 100 ads a month was great. Right now it's a thousand. In a couple of years it'll probably be 5,000."Lukas Pakter, founder of Trybe, the platform our creators' ads run on. July 2026.
Your buyer changed too. They have seen 30 or 40 ads for the same product this month. They've read Reddit and asked ChatGPT. They know what the product does and what it should cost. They've already decided to buy. They're deciding who to buy from, and at what price.
So most brands do the obvious thing and cut the price. Cost per customer drops and everyone celebrates. Two months later, cards start declining and customers cancel. You found a cheaper way to buy the wrong customer.
Or they buy more creative. Another batch of UGC, another agency, another round of hooks. The ad that wins still dies in two weeks, because the offer under it was never the right one.
The brands that scale now win on two things AI can't make: the right offer, and a person the buyer trusts saying it.
What we do instead
Most creator agencies start with the video. We start with the offer: the price, the package and the first thing a buyer is asked to pay. We test it the way operators do, on how fast a customer pays you back, not on the cheapest first sale.
When an offer wins, we match it to creators who already sell in your category. They have real followings, and they say your price out loud from their own handles inside your Meta account. It looks like a post from someone the buyer trusts, because it is one.
Then we move fast. A winning offer has about 30 days before competitors copy it. We use those 30 days to own it.
Don't take it from us
Lukas Pakter built Trybe, which pushes our creators' videos to Meta as whitelisted ads and pays them on results. His own brand paid creators per video for years and it never worked. Paid on performance, his Meta cost per customer went from $89 to $29 and the brand went from $200K to $6M a month in a year. His figures, September 2026.
"They got paid for the job, not for the performance, so they rushed. Any brand still paying a creator a flat rate is out of their mind."Lukas Pakter · @squidpakter · Sept 24, 2026
Right creator. Right product. Right brand.
Real ads from our own creators. Tap any one for sound.
How it works
Three steps. Fully managed. Judged on money, not views.
We build your offer with you, then test it. We pick three prices: one below what you charge now, one near it and one above it. The ads and pages stay the same, so price is the only thing that changes. The winner is the offer that pays you back fastest, not the one with the cheapest first sale.
Illustrative example. Your test runs on your prices and your numbers.
We pick creators from our roster of 400+ TikTok Shop sellers who already sell in your category. We brief them on the winning offer and connect their handles to your ad account. Your first approved ads are live within 7 days.
Every creator is whitelisted, so the ad runs from a real person's handle, which is why it converts, and it never counts against your account's ad limit. Every brief follows the rule the best brands on Trybe use: "you", not "I". Product in use, no logo up front, no influencer voice.
Handles unmasked on the call. "Sold" means attributed sales in the last 30 days.
Your media buyer keeps the wheel. Every week we read the numbers, cut what isn't paying back, and put more creators and more ads behind the winner, before it gets copied.
Meta's own number, quoted by Trybe's founder: about one ad in 25 becomes a winner. One creator with a handful of videos rarely gets there. A roster hunting every week does.
Illustrative layout. Your scoreboard shows your numbers, weekly.
Test, match, scale. Then do it again on the next offer.
Why operators
Real numbers from the brands we run ourselves. We've done this with our own money.
Recruited and coached the affiliate force behind a 2,000-creator program. Matches your creators, writes the briefs and runs the weekly stand-up.
Built the growth engine behind a 5,000-patient-a-month telehealth brand. Builds your offer, runs the price test and reads the scoreboard.
These are our own operating numbers, self-reported, not audited. No client logos yet, and we'd rather say so than fake it.
Built on Trybe
Approved videos go to Meta as whitelisted ads from each creator's own handle. Attribution is server-side last click. Creator payouts run on their own. Made by Creators is a partner agency on Trybe.
Case studies as published by Trybe at jointrybe.com, not verified by us. Also on the platform: BYLT Basics, Cuts Clothing, Sand Cloud, Haus.
Connected brands can be matched with creators the same day.
See the difference
The guarantee
Two promises in writing. Your creator ads are live within 7 days, with new approved ads every week, or we keep producing free until they are.
And if you run the batch with your normal test budget for 30 days and not one ad beats your current best on cost per purchase, we cover the creators' pay for the next batch. We never promise revenue. Nobody honestly can.
Who it's built for
Limited capacity
This is real operating work: building the offer, running the price test, matching the creators, whitelisting, revisions, and a scoreboard read every week, all done for you.
Every brand gets the same two operators on the stand-up. We don't outsource it. We don't automate the relationship.
That's why we cap the number of brands we start each month, and why every launch starts on a Monday.
Common questions
We help you find an offer that makes money, then we scale it with creators. First we work out the price and package with you and test it. Then we match creators who already sell in your category, connect their handles to your ad account, write the briefs, manage production, and tell you every week which creator, ad and offer is paying back. You keep your media buyer. We handle the offer work and the creators.
AI made ads cheap for every brand at once, and your buyer already knows the product and the fair price. The same ad with a better offer beats a better ad with the wrong offer. So we test price and package first, judge them on how fast a customer pays you back, and then put creators behind the winner.
Book a call. We check your funnel, tracking and margins within 48 hours. You pay, we build the offer and the test plan, and your creators are matched on Monday. First approved ads within 7 days, new approved ads every week, and a scoreboard on day 30.
$5,000 to launch. It covers building your offer and the price test plan, the first batch's creator pay, the whitelisting setup, the weekly stand-up and the scoreboard. After that, 5% of the sales your creators bring in. No retainer.
Nobody can promise a number before seeing your account, which is why the check comes first. What we put in writing is the guarantee above: beat your best ad on cost per purchase within 30 days, or the next batch's creators are on us. And the people on camera are creators who are selling right now, not actors.
As many as your test needs. We scope that privately before you pay and put it in the delivery schedule. What we promise publicly is the pace and the outcome: live in 7 days, new ads every week, and an ad that beats your control.
A UGC agency sells you videos and is run by creative people. We're run by operators. We fix the offer first, then put real sellers' handles on your ads, manage all of it, and take a percentage only when you sell. You're not paying for videos. You're paying for an offer that makes money and the creators to scale it. Trybe's founder's rule for creator pay: they should earn on results, and enough to keep hunting. Paid per video they rush; paid on results they sell.
Keep them. If your current ads are working, don't touch them. We add the offer testing, plus creators your team can't source and the management your team doesn't want.
We've run this across DTC, telehealth, supplements and beauty. The fastest way to find out if yours fits is the call. We'll tell you in the first 20 minutes, and the account check confirms it before you spend a dollar. One honest line from Trybe's founder: below about six figures a month on Meta, creators can't earn enough to stay, so we'll say so if you're not there yet.
Find out if Made by Creators is right for your brand. One call. No commitment.
Book a call20-minute call · a handful of brands each month
Made by Creators