Creators who already sell on TikTok Shop, whitelisted into your Meta account through Trybe, paid only when your ads sell. We recruit, train, brief, approve and coach them every week. You keep your media buyer.
Jessica & ClintMade by Creators
20 minutes · already on Trybe? connect your brand to MADE and we start Monday
Why Trybe is winning
That is Trybe's whole pitch, and it is why every ecom founder is talking about it. It turns creator content from a cost you pay upfront into a sales force you pay on results. The ad runs from the creator's own handle, so it looks like a post from a real person, because it is one.
Its founder, Lukas Pakter, ran the old way for years on his own brand: pay per video, hope it converts. It never did. Paid on performance, his Meta cost per customer fell from $89 to $29 and the brand went from $200K to $6M a month in a year. His figures, September 2026.
Nobody argues with the model anymore. The question is who runs it.
Case studies as published by Trybe at jointrybe.com, not verified by us. Also on the platform: BYLT Basics, Cuts Clothing, Sand Cloud, JiYu.
The catch
Trybe's founder says he pitched a hundred brands and nine in ten never finished setting up their account. Not because the model failed. Because the brands that scale on it do the unglamorous part every single week, and most founders never start.
In his words
"They got paid for the job, not for the performance, so they rushed. Any brand still paying a creator a flat rate is out of their mind."Lukas Pakter, founder of Trybe · @squidpakter · Sept 24, 2026
Trybe as a Service · how it works
The founder's playbook, done by people who sell on the platform themselves.
Connect your brand to MADE on Trybe, or we set the account up with you. Tell us your product, price and buyer. We match creators from our roster of 400+ TikTok Shop sellers who already sell in your category, and put your force together for Monday.
Handles unmasked on the call. "Sold" means attributed sales in the last 30 days.
We brief the force on your product and offer, coach the hook and the script, whitelist their handles into your Meta account through Trybe, and approve every video before it runs. Your first approved ads are live within 7 days.
Illustrative. Your account shows your creators and concepts.
Every week: new approved ads, the group call, one-on-ones, the scoreboard read. We cut what isn't paying back and put more creators and more ads behind the winner. Creators are paid through Trybe only on results, so they keep hunting. Your media buyer keeps the wheel.
Illustrative layout. Your scoreboard shows your numbers, weekly.
Connect, train, hunt. Then again next Monday.
Who runs your program
Sells on TikTok Shop himself: about $114.6K in the last 28 days across his own accounts. Runs the creator calls and coaches hooks, offers and buyer psychology, so your force learns from someone who is selling right now.
Recruited and coached the creator force behind a 2,000-creator program. Matches your creators, writes the briefs and runs the weekly stand-up.
Built the growth engine behind a 5,000-patient-a-month telehealth brand. Runs your readiness check and the scoreboard.
* Last-28-day sales are Kalodata estimates for Aug 27 to Sept 23, 2026; creators confirm with their own dashboards on request. Our operating figures are self-reported, not audited.
What you pay
$5,000 to launch. Account setup on Trybe, creator matching, briefs, whitelisting, the first batch's creator pay and the weekly stand-up. After that, 5% of the sales your creators bring in, tracked by Trybe's server-side attribution. Creators are paid on results through your Trybe program, never a flat fee per video. No retainer.
Two promises in writing. Your creator ads are live within 7 days with new approved ads every week, or we keep producing free until they are. And if you run the batch with your normal test budget for 30 days and not one ad beats your current best on cost per purchase, we cover the creators' pay for the next batch. We never promise revenue. Nobody honestly can.
Who it's built for
Why this month, not next
Five years ago 100 ads a month was a lot. Today the top brands on the platform run a thousand or more, and the creators worth having are already inside someone's program. Trybe's founder puts it plainly: the longer you wait, the further down the list you are.
Every brand gets the same three people on the stand-up. We don't outsource it, so we start a handful of brands a month, on Mondays.
Common questions
You should have a Trybe account either way. Trybe is the platform; the results come from the program: recruiting, training, weekly calls, briefs, approvals, the scoreboard. Its founder says the founder should be on the calls. If you have those hours and a coach who sells, run it yourself. If you don't, that is what we do.
That is the nine in ten. Connect your brand to MADE on Trybe and we take over the program: your existing creators plus our roster, the weekly cadence, every video approved before it runs. We start Monday.
Yes. Connect your brand to MADE inside Trybe, or we set the account up with you on the call. Trybe's platform fee is published at jointrybe.com and is separate from ours.
Through Trybe, on results, under the program terms we set with you. No flat fee per video. Trybe's founder's rule is that creators should earn on results and enough to keep hunting; paid per video they rush, paid on results they sell.
Book a call. We check your funnel, tracking and margins within 48 hours. You pay, your force is matched on Monday, first approved ads within 7 days, new approved ads every week, and a scoreboard on day 30.
$5,000 to launch, covering Trybe setup, matching, briefs, whitelisting, the first batch's creator pay and the weekly stand-up. After that, 5% of the sales your creators bring in. No retainer.
A UGC agency sells you videos and is run by creative people. We run a creator program on Trybe: real sellers' handles on your ads, every video approved, weekly coaching, and a fee that only exists when you sell. You're not paying for videos. You're paying for a program that runs.
Any product a customer would talk about on camera can work; fashion, supplements, beauty and DTC are the biggest categories on Trybe. Below about six figures a month on Meta, creators can't earn enough to stay, so we'll say so on the call if you're not there yet.
One call. We tell you in 20 minutes whether your brand is ready, and what Monday looks like.
Book a callAlready on Trybe? Connect your brand to MADE
Made by Creators